Privacy Policy
Last updated: August 2026
Whitedrop is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, create an account, place an order or contact us.
By using our website, you agree to the practices described in this Privacy Policy.
Information We Collect
Depending on how you interact with our website, we may collect information including:
- Name
- Company name
- Email address
- Telephone number
- Billing address
- Delivery address
- Payment information (processed securely by our payment providers)
- Order history
- Account information
- Enquiry details
- Website usage information
- IP address and browser information
How We Use Your Information
We use your information to:
- Process and fulfil orders
- Provide customer support
- Respond to enquiries
- Manage Trade Accounts
- Improve our products and services
- Personalise your website experience
- Send order updates and service communications
- Send marketing communications where you have chosen to receive them
- Comply with legal and regulatory obligations
Marketing Communications
Where you have opted in, we may send you:
- Product updates
- Industry news
- Promotional offers
- Business insights
- Marketing communications
Sharing Your Information
We only share your information where necessary to operate our business. This may include trusted third parties such as:
- Delivery companies
- Payment providers
- IT and website service providers
- Marketing service providers
- Professional advisers
- Legal or regulatory authorities where required by law
Data Security
We take appropriate technical and organisational measures to help protect your personal information against unauthorised access, loss, misuse or disclosure.
While we work to protect your information, no online system can guarantee absolute security.
Data Retention
We retain personal information only for as long as necessary to:
- Provide our services
- Meet legal and regulatory obligations
- Resolve disputes
- Maintain accurate business records
When information is no longer required, it will be securely deleted or anonymised where appropriate.
Your Rights
Depending on applicable data protection laws, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of your information where applicable
- Object to certain processing activities
- Withdraw marketing consent at any time
- Request a copy of the personal information we hold about you
Requests can be made using the contact details provided below.
Cookies
Our website uses cookies and similar technologies to improve functionality and user experience. For more information, please refer to our Cookie Policy.
Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.
We encourage you to review their privacy policies before providing personal information.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements or website functionality.
The latest version will always be available on this page.
Contact Us
If you have any questions about this Privacy Policy or how we process your personal information, please get in touch.
Reach our team via the Contact Us page.
